2010
07.29

I cancel the picture created by the expression, “no pain, no gain.” I challenged the subscribers of the DailyAffirm List to participate in a campaign to replace the phrase, “no pain, no gain:”

“I know that if we all put our hearts and heads together we can arrive at an expression that is just as cute and catchy as “No pain, no gain.” ……One that is empowering rather than disempowering.”

The idea was to develop an expression that describes
learning and/or growing and/or development
with and/or through
joy and/or fun and/or enthusiasm.

I further challenged them to develop a phrase that is

…SHORT

……EASY TO SAY

………MEMORABLE

…………POSITIVE

……………EMPOWERING

The JoyPhrase Campaign included a contest that ran through June, 1996. This is the vision of the campaign:

“The phrase we are looking for is so wonderful that advocates of ‘no pain, no gain’ willingly adopt the new phrase and let go of this devastating idea that the only way to advance is through pain.
midlife crisis men

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